Residence Builders & New Renovations Brand
Brand Development, Digital Presence & Strategic Marketing Partnership
2026
BRAND STRATEGY & IDENTITY
WEBSITE DESIGN & DEVELOPMENT
STRATEGIC MARKETING
CONTENT PRODUCTION
WHO ARE WE?
A Confluence of Art, Human Experience, and Marketing Brilliance
At FAACES, we blend the nuances of the human experience with the science of marketing and branding. Our philosophy is centered on understanding human emotions and behaviors, and translating these into powerful, resonant brand narratives.
The Opportunity
Residence Builders has established a strong reputation through quality workmanship, industry relationships and word of mouth referrals.
As the business grows, the opportunity is to strengthen its market presence, showcase its capabilities and position itself for larger, higher-value construction projects.
Alongside this, the launch of a separate premium renovations business presents an opportunity to establish a distinctive new brand within the residential market.
Our approach is to strengthen both businesses through considered branding, premium digital platforms and ongoing strategic marketing that supports their next stage of growth.
MOOD BOARD
An initial exploration of the visual direction for Residence Builders and the new renovations brand.
Clean, contemporary and considered, with a focus on architectural photography, refined typography and minimal design.
The aim is to showcase craftsmanship, thoughtful details and completed projects in a way that feels premium, confident and timeless.
Each business will have its own distinct identity, while sharing a commitment to quality and considered design.
Phase 01
Brand Development & Initial Presence
Creating a strong, consistent foundation for both businesses.
Indicative timeline: 3–5 weeks
RESIDENCE BUILDERS
Brand Identity Development - $3,000 + GST
Developing a professional visual identity for Residence Builders that reflects its established reputation, quality of workmanship and ambitions for growth.
Brand Strategy & Direction
Brand discovery, positioning, target audience review, key messaging and tone of voice.
Visual Identity
Two initial logo concepts with refinement of the selected direction, supporting logo variations, colour palette, typography, visual direction, foundational brand guidelines and final brand assets.
Includes business card and branded email signature designs.
Initial Digital Presence
Instagram profile optimisation, three introductory posts (design, captions and publishing) and three to four Highlight cover designs.
NEW RENOVATIONS BRAND
Naming & Brand Identity - $4,500 + GST
Developing a distinctive identity positioned within the premium residential renovations market.
Brand Strategy & Naming
Brand discovery, positioning, competitor review, key messaging and tone of voice, including up to three initial business naming options.
Visual Identity
Two initial logo concepts with refinement of the selected direction, supporting logo variations, colour palette, typography, visual direction, foundational brand guidelines and final brand assets.
Includes business card and branded email signature designs.
Initial Digital Presence
Instagram business account setup, three introductory posts (design, captions and publishing) and three to four Highlight cover designs.
Both packages include up to two rounds of consolidated revisions. Residence Builders’ package covers refinement rather than a complete rebrand. Printing, technical email signature installation and formal trademark clearance are excluded.
Phase 02
Website Development
Premium, interactive websites designed to showcase expertise, build credibility and turn interest into enquiries.
RESIDENCE BUILDERS
Website Development - $5,950 + GST
A custom website showcasing Residence Builders’ experience, capabilities and completed projects.
Core Pages
Home / Sectors / Projects / About / Contact & Quote
Key Features
Custom, responsive website design with refined animations and interactive elements.
Dedicated sectors, services and project case studies.
Interactive Perth project map and company statistics.
Contact and quote enquiry forms.
Foundational SEO, analytics, editable content management system, testing and launch.
NEW RENOVATIONS BRAND
Website Development - $3,950 + GST
A premium website showcasing renovation services, project transformations and opportunities for prospective clients to enquire.
Core Pages
Home / Services / Projects / Quote / FAQs / About
Key Features
Custom, responsive website design with interactive elements.
Dedicated renovation services and project portfolio.
Indicative renovation cost estimator based on client-supplied pricing.
Before-and-after project comparison sliders.
Materials and finishes visualiser.
Quote enquiry forms and optional consultation booking integration.
Foundational SEO, analytics, editable content management system, testing and launch.
DEVELOPMENT TIMELINE
2–4 weeks per website, developed sequentially, with an estimated combined timeframe of 4–8 weeks following brand approval and receipt of required materials.
Final functionality will be confirmed during website planning. The client will provide business information, approved copy, project details and licensed imagery.
Domains, hosting, ongoing maintenance, third-party subscriptions and professional copywriting are excluded.
WEBSITE DESIGN REFERENCES
An initial selection of websites exploring potential directions for layout, structure, interactivity and presentation.
These are starting points rather than designs to replicate. We’ll refine the direction together once we’ve received your own references and preferences.
Phase 03
Ongoing Strategic Marketing Partnership
Consistent marketing, creative direction and campaign management to build awareness, showcase your work and attract the right clients.
FAACES will work as an extension of your team, providing each business with its own tailored marketing strategy, content management and ongoing campaign support.
MONTHLY MARKETING RETAINER
$2,750 + GST per business / month
Social Media Management
Instagram strategy, creative direction, captions, scheduling and publishing of up to eight feed posts per month using existing or separately produced content.
Meta Advertising Management
Campaign strategy, audience targeting, ad setup, optimisation and performance monitoring across Facebook and Instagram.
Advertising Budget: This is the amount paid directly to Meta to run your advertisements. It is separate from the monthly FAACES fee, with each business choosing its preferred budget while we manage the campaigns.
Email Marketing
Management of up to one email campaign per month through Klaviyo.
Marketing Strategy & Direction
Ongoing marketing planning, campaign development and recommendations aligned with each business’s goals.
Creative Support
Design of up to one simple promotional asset per month for digital or print use.
Account Management & Reporting
A dedicated point of contact, monthly strategy meeting, ongoing coordination and performance reporting.
OUR INITIAL SIX-MONTH FOCUS
MONTHS 01–02 / ESTABLISH
Introduce the brands, build awareness and establish consistent marketing activity.
MONTHS 03–04 / DEVELOP
Showcase projects, promote the websites and develop targeted campaigns.
MONTHS 05–06 / REFINE & MAINTAIN
Review performance, optimise campaigns and maintain consistent marketing activity.
Following the initial six-month commitment, the partnership continues on a month-to-month basis, with ongoing marketing management and optimisation.
Monthly services cover the agreed management and creative deliverables. Meta advertising spend, content production, printing and third-party subscriptions are separate. Unused monthly deliverables do not roll over.
Additional Services
Content Production
As new builds and renovations are completed, FAACES can coordinate professional content production to capture and showcase the work.
Services include:
Architectural and project photography.
Videography and social media content shoots.
Before-and-after renovation content.
Construction progress and project milestone coverage.
Creative direction and production coordination.
Content can be used across social media, websites and advertising campaigns.
Pricing: Content production is quoted separately on a project-by-project basis, with all costs approved before proceeding.
Investment & Partnership Terms
PAYMENT STRUCTURE
Brand Development
Payable in full upfront, prior to commencement of each branding package.
Website Development
50% deposit upon commencement of each website, with the remaining 50% payable upon completion and handover.
Ongoing Marketing
Invoiced monthly in advance, commencing on a mutually agreed date following the initial brand and social media launches.
The partnership has a minimum six-month commitment, followed by month-to-month management with 30 days’ written notice.
Marketing can commence while website development is underway.
PROJECT TERMS
All prices exclude GST. Additional work outside the agreed scope will be quoted and approved before proceeding.
Project timelines depend on timely access to materials and feedback, with one nominated client contact responsible for consolidated approvals.
Final assets will be handed over in accordance with the agreed payment terms. FAACES may engage specialist partners to deliver approved services.
Specific advertising results, enquiry volumes or project wins cannot be guaranteed.
Next Steps
01 / PROPOSAL APPROVAL
Confirm the services you’d like to proceed with. FAACES will prepare the service agreement and initial invoice.
02 / ONBOARDING
Complete our onboarding questionnaire and provide existing brand assets, business information, project imagery and creative references.
03 / BRAND DISCOVERY
We’ll align on the creative direction, positioning and priorities for both businesses.
04 / PROJECT COMMENCEMENT
Brand development and website planning begin, followed by the initial social media launches and ongoing marketing activity.
Each phase will include clear review and approval points.
Ultimately,
We believe both businesses have the potential to build a strong and lasting presence in the market. We’d love to be part of that next chapter.
It’s about more than just building two brands. It’s about positioning Residence Builders and the new renovations business as trusted names in their respective markets.
Creating a presence that reflects the quality of your work, attracts the right clients and supports your ambitions for growth.
— FAACES
Important Disclaimers and Warning: The contents of this email and its attachments are confidential, the ideas and creative direction are provided with the understanding that they will not be replicated by the recipient of this email. If you are not the intended recipient please delete without copying or forwarding and inform the sender that you received it in error.